64 Articles
How the limited range of an electric car can be a good thing

Pop quiz: What do the three vehicles listed above – the Leaf, the Mini E and the Think City – have in common? Well, probably a lot since they are all pure electric vehicles, but the answer we were looking for was that they all have a 100-mile range (give or take). While this range is less than a third of most conventional cars

More range anxiety with the Mitsubishi iMiEV

Over the last several months, as Mitsubishi and other automakers have made their electric vehicles (EVs) available to more drivers for extended evaluations, some of that EV shine has been coming off. Last winter, a Consumer Reports editor experienced some heavy range anxiety in a Mini E wh

Automaker Advice: How to relieve long-range anxiety and gain market share

Let's say you're a good-sized auto manufacturer about to release an all-electric car with around 100 miles worth of range and you want it to gain market acceptance (and market share) as quickly as possible. After years of planning and engineering, you have a vehicle that's attractive, safe and offers superior performance to its gas-powered equivalent. Your surveys and focus groups are telling you that a profitable percentage of consumers would pay extra for a superior ownership experience which

/ 4